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1 potential audience
Кино: потенциальная аудитория -
2 potential audience
общая рекламная аудитория, которую можно потенциально охватить при помощи определенных средств распространения рекламы -
3 potential audience
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4 potential audience
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5 audience
сущ.1) общ. публика, аудитория, зрители (в театре, на концерте, на лекции и т. д.)to attract [draw\] an audience — привлекать внимание публики; собирать аудиторию
Syn:See:2) общ. аудиенция ( официальная встреча с очень важной персоной)to give [grant\] an audience — давать аудиенцию
The queen granted us an audience. — Королева назначила нам аудиенцию.
Syn:3) аудитория, зрители, слушателиа) СМИ (общее число лиц, которые являются потребителями для какого-л. средства массовой информации)TV [radio\] audience — аудитория телевизионного [радио-\] вещания
magazine audience — аудитория журнала, журнальная аудитория
to identify audience — [определять, устанавливать\] аудиторию
See:advertising audience, broadcast audience, cable audience, network audience, household audience, holdover audienceб) рекл. (общее число лиц, которые могут воспринять рекламное сообщение)preselected audience — выбранная [отобранная\] аудитория
See:audience composition, audience duplication, audience selectivity, audience accumulation, audience builder, target audience, audience research, average audience, bedrock audience, business audience, cinema audience, downscale audience, expanding audience, household audience, intended audience, gross audience, one-issue audience, outside audience, pass-along audience, available audience, receptive audience* * *общее число лиц, которые могут воспринять рекламное сообщение, распространяемое с помощью средств распространения рекламы -
6 potential
1. n тех. физ. потенциал2. n эл. напряжение, потенциалpotential difference — разность потенциалов, напряжение
3. n физ. мат. потенциальная функция4. a потенциальный, возможный; скрытый5. a сослагательныйpotential mood — сослагательное наклонение, выражающее возможность
6. a редк. мощный, могущественныйСинонимический ряд:1. likely (adj.) abeyant; able; capable; conceivable; dormant; eventual; implied; inherent; latent; likely; lurking; passive; plausible; possible; prepatent; quiescent2. possibility (noun) ability; aptitude; attitude; capability; capacity; facility; hope; latent talent; possibilities; possibility; potentiality; promise; talentАнтонимический ряд:actual; incapable; limitation; unlikely -
7 outside audience
а) общ. (группа людей, которые не имеют какого-л. прямого отношения к данной организации или мероприятия, напр. не являются членами организации, не принимали участия в организации и подготовке мероприятия, но привлекаются в качестве консультантов, советчиков, критиков, зрителей, потребителей и т. п.)A course assignment involving a research project is not considered research if the data are only shared with the course instructor and/or students in the class and never shared with an outside audience. — Курсовая работа, предполагающая проведение исследования, не будет считаться исследовательской, если ее результаты будут продемонстрированы только преподавателю и/или остальным студентам, без привлечения внешней аудитории.
The term includes a wide range of theatre activities and situations developed by and for the participants rather than for an outside audience. — Семестр предполагает организацию различных театральных постановок и мероприятий для самих участников, а не для внешней аудитории.
Negotiators will often make speeches that are designed more to appeal to the outside audience than the people at the table. — Участники переговорного процесса часто произносят речи, которые скорее адресованы внешней аудитории, нежели остальным участникам переговоров.
б) марк. (группы лиц, которые либо являются потенциальными потребителями товаров и услуг организации, либо могут оказывать на нее какое-л. значительное влияние, напр., спонсоры, представители властных структур и СМИ; к такой аудитории часто обращены рекламные сообщения компании, различные информационные мероприятия, такие как пресс-релизы и т. п.)If you don't have the budget to accommodate professional survey work, you and your colleagues must monitor those perceptions yourself. Interact with members of that outside audience by asking questions like "Have you ever had contact with anyone from our organization? Was it a satisfactory experience? Are you familiar with our services or products?" — Если у вас нет средств для проведения профессионального исследования, вы и ваши коллеги должны сами проследить и выяснить, как воспринимается ваша организация. Для этого необходимо провести опросы внешней аудитории типа: "Были ли у вас контакты с нашей организацией? Насколько они были позитивны? Знакомы ли вам наши услуги или товары?".
Ask yourself one big question. Who is my public relations target? Focus on that certain outside audience that you know affects your organization more than any other. — Задай себе один главный вопрос. Кто входит в целевую аудиторию моей PR-кампании? При ответе на вопрос сконцентрируй все внимание на той части внешней аудитории, которая больше всего влияет на твою организацию.
The new design of our web-site is meant to be a marketing tool to the outside audience. This includes potential students, donors, alumni, media representatives, job applicants, and so on. — Новый дизайн нашего веб-сайта является маркетинговым инструментом для воздействия на нашу внешнюю аудиторию, которая представлена потенциальными студентами, спонсорами, бывшими студентами, представителями СМИ, потенциальными сотрудниками и т. п.
Syn:See: -
8 market
1. сущ.1) эк. рынок; базар (специальное место, где осуществляется торговля)COMBS:
It is cheaper to buy vegetables from the market than from a shop. — Овощи дешевле покупать на рынке, чем в магазине.
Syn:marketplace 1), bazaar 1)See:2) эк. рынок (совокупность продавцов и покупателей какого-л. товара)to place [to put\] goods on the market, to bring goods to market — предлагать товар к продаже
In 1930 the first home laundry machine and refrigerator were put on the market. — В 1930 г. на рынке появилась первая бытовая стиральная машина и холодильник.
ATTRIBUTES [structure\]: actual 1. 1), auction 1. 1), call 1. 1), n6б, captive 1. 1), n4, classical 1. 3), concentrated 1. 1) а), continuous 1. 1) а), first 2. 3) а), forward 1. 1), n4, fourth, imperfect 1. 1), б, inside 2. 1) а), intermediate 2. 2) а), inverted 1. 3), monopolistic, oligopolistic, one-sided 1. 3), one-way 2. 4) а), open outcry, outcry, over-the-counter 2. 1) а), over-the-telephone, parallel 2. 1) а), perfect 1. 1), n2б, pitching, physical 2. 1) а), public 1. 1), n4, pure 1. 1) а), retail 2. 1) а), screen-based, second 1. 1), n2, sideways 2. 6) а), spot 2. 1) а), third 2. 3) а), wholesale 2. 1) а)
ATTRIBUTES [legality\]: administered 1), bear 1. 2), black 1. 3) а), blocked 1. 2) а), controlled, democratic 1), formal 1. 1) а), free 1. 1) а), informal 1), б, illicit, kerb, organized 1), в, overt 1. 2) а), regulated, rigged 1. 2) а)
See:CHILD [product\]: product market, financial market, services market, political market, pollution permit market, related markets CHILD [structure\]: actual market 2), 3), aftermarket 1), auction market, call market, carrying market, cash market, 1), 1), continuous market, double auction market, double-auction market, first market, forward market, fourth market, imperfect market, inside market 2), inter-dealer market, intermediate market, inverted market, monopolistic market, non-exchange market, off-board market, oligopolistic market, one-sided market, one-way market, open outcry market, OTC market, outcry market, 2), over-the-counter market, over-the-counter securities market, over-the-telephone market, parallel market, perfect market, physical market, public market 2), pure market, retail market, screen-based market, second market, spot market, street market 1), third market, upstairs market 2), wholesale market CHILD [legality\]: administered market, bear market 2), black market 1) а), blocked market, closed market, controlled market, formal market, free market, free and open market, informal market, grey market 1) а), illicit market, kerb market, organized market, price-making market, regulated market 1) а), rigged market, self-regulated market, access to market, market access, market disruption, inside market 1), 1), market-determined price3)а) эк. спрос; объем спроса, размер рынка (наличие желающих купить товар; часто используется как характеристика определенной территории)COMBS:
The European market for this product is estimated at $10 billions during next 5 years. — По оценкам, объем европейского рынка этого продукта будет равен 10 млрд долл. в течение ближайших пяти лет.
ATTRIBUTES: actual 1. 1), assured 1. 2), brisk 1. 1), business 1. 4) а), commercial 1. 1), consumer 1. 1), consumers, customer 1. 1), dealer 1. 1), б, enterprise 1. 2) а), government 1. 7) а), heavy user, industrial 1. 1), а, institutional 1. 1), а, manufacturing 2. 1) а), organizational, personal 1. 2) а), potential, producer 1. 1), professional 1. 1), promising, ready 1. 1), reseller, trade 1. 2), world 2. 1) а)
See:actual market 1), assured market, brisk market, business market, commercial market, consumer market, consumers market, consumers' market, customer market, dealer market, enterprise market, government market, heavy-user market, industrial market, institutional market, large-volume market, manufacturing market, organizational market, personal market 1), potential market 1) б), producer market, professional market, promising market, ready market, reseller market, trade market, world market 2) б)б) эк. потребителиATTRIBUTES: brand-loyal, control 3. 1), conventional 3. 2), core 2. 2), exploratory, intended, main 1. 1), mass 3. 1), personal 3. 2), potential, primary 2. 2), n2, principal 2. 2), n1, prospective, target 3. 1), test 3. 1), traditional
Syn:See:brand-loyal market, control market, conventional market, core market, exploratory market, intended market, main market 2), personal market 2), potential market 2) а), primary market 2), principal market 1) а), prospective market, target market, test market, traditional market, market acceptance, market attritionв) марк. рынок сбыта ( географический район)ATTRIBUTES: colonial, domestic 2) а), export 3. 2) а), external 1. 2) а), foreign 1. 1) а), global 1. 1) а), home 2. 2) а), internal 1. 2) а), international 1. 1) а), dispersed, distant 1. 1) а), local 1. 1) а), national 1. 1) а), nation-wide, nationwide, overseas 1. 2) а), regional, scattered 1. 1) а), world 2. 1) а), world-wide
Syn:See:colonial market, domestic market 1), export market, external market 1), foreign market 1), global market, home market, internal market 1), 2), international market, dispersed market, distant market, local market, national market, nation-wide market, overseas market, regional market, scattered market, world market 1), worldwide market, new-to-market, old-to-marketг) марк. = market segmentATTRIBUTES:
ATTRIBUTES: concentrated 1) а), craft 1. 1) а), demographic, downscale 1. 2) а), heterogeneous, homogeneous, high-income, low-end, metro, metropolitan, middle-aged, middle-class, mid-range, military, rural, specialized, specialty, silver 2. 3) а), upscale 1. 2) а), youth 2. 4) а)
See:black market 2), 2), craft market, demographic market, downmarket, down-market, downscale market, heterogeneous market, homogeneous market, high-income market, low-end market, lower end of the market, middle-aged market, middle-class market, mid-range market, military market 2) б), specialized market, specialty market, silver market 1) б), upscale market, youth market4) эк. конъюнктура, уровень цен, состояние рынка (состояние рынка в значении 2, с точки зрения активности продавцов и покупателей и соответствующей динамики изменения цен)ATTRIBUTES: active 1. 3), advancing, bid 1. 3), bear 1. 2), barren 1. 3), broad 1. 1), bull 1. 2), close II 2. 3) в), competitive II 2. 2) а), complete 1. 2), confident II 2. 1) а), congested, contango, contestable, crossed II 2. 2) а), crowded II 2. 1) а), а, dead 1. 2), declining, deep II 2. 2) а), depressed II 2. 2) а), б, differentiated, dull II 2. 1) а), efficient II 2. 1) а), б, emerging, established II 2. 1) а), expanding, falling, fast II 1. 2) а), fertile II 2. 1) а), firm I 1. 1) а), flat I 2. 4) а), graveyard, growing 1. 1), growth II 2. 1) а), heavy II 2. 1) а), inactive II 2. 2) а), increasing, jumpy II 2. 1) а), б, languid II 2. 2) а), limited II 2. 1) а), liquid I 2. 6) а), locked II 2. 2) а), lucrative, mature 1. 2), narrow 1. 1), nervous I 2. 5) б), normal I 1. 5) б), offered, overstocked II 2. 1) а), а, pegged I 1. 3) б), present I 2. 2) б), price-sensitive, productive I 1. 3) б), profitable II 2. 1) а), protected, recession-hit, restricted II 2. 1) а), restrictive II 2. 1) а), rising, sagging I 2. 2) б), saturated I 1. 3) б), seller II 2. 1) а), а, selective I 2. 5) б), sensitive I 2. 4) б), short 1. 1), shrinking, slack I 2. 2) б), sluggish II 2. 2) а), soft I 2. 4) б), sold-out, stable I 2. 1) б), stagnant II 2. 1) а), static I 2. 2) б), steady 1. 1), stiff 1. 1), б, strong II 2. 2) а), technically strong, technically weak, tight I 2. 4) б), wide II 2. 1) а)
See:active market, advancing market, bid market, bear market 1), Big Emerging Markets, broad market, bull market, buyers' market, close market, competitive market, complete market, contango market, contestable market, crossed market, crowded market, dead market, declining market, deep market, depressed market, differentiated market, dull market, efficient market, emerging market, established market, expanding market, fast market, fertile market, firm market, flat market, growing market, inactive market, jumpy market, languid market, lemons market, limited market, liquid market, locked market, lucrative market, market of lemons, mature market, narrow market, normal market, offered market, overstocked market, pegged market, present market, price-sensitive market, productive market, profitable market, protected market, recession-hit market, restricted market, restrictive market, rising market, sagging market, saturated market, sellers market, seller's market, sellers' market, selective market, sensitive market, short market, shrinking market, slack market, sluggish market, soft market, sold-out market, stable market, stagnant market, static market, steady market, stiff market, strong market, technically strong market, technically weak market, tight market, wide market5) эк., амер. розничный магазин (обычно специализированный, напр., мясной, рыбный)6) эк., пол. рынок (принцип устройства экономической системы, предусматривающий свободное формирование цен под воздействием спроса и предложения)See:7) межд. эк. рынок (экономический союз нескольких стран, в основе которого лежит создание единого торгового пространства для товаров, услуг и факторов производства)ATTRIBUTES: common 1) а), single 2) а)
See:common market, single market, Andean Common Market, Arab Common Market, Central American Common Market, Central American Common Market, common market, Common Market for Eastern and Southern Africa2. гл.1) эк. продавать, реализовывать, распространятьto receive approval from X agency to market the product — получить разрешение от органа Х на распространение продукта
2) марк. осуществлять маркетинг, позиционировать, продвигатьE-mail is recognized as the easiest and cheapest way to market your organization, your programs, and your issues. — Электронная почта считается самым легким и недорогим способом продвижения [рекламирования\] вашей организации, ваших программ и вашей работы.
See:3. прил.1) эк. рыночныйAnt:market age, market animal, market livestock, market output, market place, market quality 1), market services, market stall, market weight 1)See:market activity 1), market behaviour 2), market capitalism, 1), market competition, market conduct, market discipline, market economy, market exchange, market fundamentalism, market ideology, market mechanism, market mode of coordination, market order of worth, market political culture, market sector 3), market socialism, market system, market transactionSee:market absorption, market acceptance, market activity 2), market appraisal, market area, market attractiveness, market attrition, market audience, market basket, market behaviour 1), market breadth, market break, market breakdown, market cap, market capacity, market capitalization, market challenger, 2), market clearance 2), market clearing, market communications, market composition, market concentration, market condition, market conditions 2), market coverage, market decline, market definition, market demand, market depth, market disequilibrium, market dominance, market dynamics, market equilibrium, market expectation, market expectations, market failure, market focus, market follower, market form, market glut, market grade, 1), market growth, market homogeneity, market interest rate, market intermediary, market jitters, market leader, market leadership, market level 2), market maker, market making, market needs, market nicher, market organization, market out, market participant, market partnership, market pattern, market position, market potential, market power, market presence, market pressure, market price, market profile, market quality 2), market quotation, market rate, market rate of interest, market range, market reaction, market requirements, market resistance, market response, market return, market satisfaction, market saturation, market segment, market selection, market sensitivity, market sentiment, market share, market situation 1), market size, market stability, market standard, market standing, market structure, market supply, market tone, market trader, market trend, market undertone, market user, market value, market value added, market volume, market weight 2) Market EyeSee:market analysis, market analyst, market approach, market arbitrage, market audit, market average, market barrier, market build-up, market channel, market clearance 1), market closing, market conditions 1), market conversion price, market cycle, market data, market development, market discount, market entry, market evidence, market exit, market expansion, market experiment, market exploration, market exposure, market factor, market fluctuation, market fluctuations, market forces, market forecast, market forecasting, 2), market hours, market incentive, market index, market indicator, market information, market inroad, market intelligence, market interface, market investigation, market letter, market level 1), market liquidity, market manager, market mapping, market matching, market maximization, market model, market modification, market movement, market multiple, market niche, market node, market opening, market opportunity, market order, market orientation, market outlet, market penetration, market performance, market period, market plan, market planning, market portfolio, market positioning, market prognosis, market ratio, market report, market research, market researcher, market reversal, market review, market risk, market rollout, market sector 1), &2, market segmentation, market selectivity, market sharing, market signal, market situation 2), market skimming, market specialist, market specialization, market stimulant, market strategy, market study, market survey, market sweep, market target, market targeting, market test, market testing, market timer, market timing2) эк. товарный, рыночный ( предназначенный для продажи на рынке)market fish — товарная рыба, рыба для продажи
market stock — товарный скот, скот для продажи
market vegetables — товарные овощи, овощи для продажи
Syn:marketable 3)See:market age, market animal, market livestock, market output, market place, market quality 1), market services, market stall, market weight 1)
* * *
market; Mkt; mart 1) рынок: организованная или неформальная система торговли товарами, услугами или финансовыми инструментами на основе четких правил (напр., фондовая биржа); 2) рыночные цены, состояние конъюнктуры; 3) совокупность людей или юридических лиц, предъявляющих текущий или потенциальный спрос на товары услуги; равнозначно спросу; 4) основные участники финансового рынка: дилеры, торгующие за свой счет, посредники и покупатели; 5) = marketplace; 6) рынок как столкновение спроса и предложения покупателей и продавцов, в результате которого определяется цена товара; 7) (to) продавать; см. marketing; 8) = market value; 9) "The Market"= Dow Jones Industrial Average.* * *рынок; рыночное хозяйство; рыночная экономика; рыночный механизм; спрос; конъюнктура. Как правило, употребляется применительно к фондовому рынку. 'Сегодня рынок упал' означает, что в этот день стоимость сделок на фондовом рынке снизилась . Инвестиционная деятельность .* * *организованное собрание/встреча людей, на которой происходит торговля ценными бумагами-----территория, на которой встречаются продавцы и покупатели, чтобы обменяться тем, что представляет ценность-----конъюнктурный обзор; бюллетень о состоянии рынка -
9 capacity
capacity [kəˈpæsɪtɪ]1. noun• filled to capacity [hall, bus] bondé• capacity to do or for doing sth aptitude f à faire qchd. ( = position) qualité f, titre m2. compounds* * *[kə'pæsətɪ]1) ( ability to hold) (of box, bottle) contenance f; ( of barrel) capacité f (of de); ( of building) capacité f d'accueil; ( of road) capacité fseating/storage capacity — capacité d'accueil/de stockage
packed ou full to capacity — comble
2) ( of factory) capacité f de production3) ( role)4) ( ability)to have a capacity for — avoir de la facilité pour [learning, maths]
5) Automobile cylindrée f6) Electricity capacité f7) Law capacité f -
10 presentation
Gen Mgtan event at which preplanned material is shown to an audience for a specific purpose. Although a presentation is a verbal form of communication, it is often supported by other media, such as computer software, slides, printed handouts, and so on and to be successful, appropriate body language and good interpersonal communication skills are required. A presentation is normally intended to either introduce something new to the audience, to persuade them of a viewpoint, or to inform them of something. Sales representatives use presentations when introducing a product to a potential customer. Presentations are also used in team briefing and other business contexts. -
11 consumer
сущ.1) эк. потребитель; покупательATTRIBUTES: average 2. 1), 2. 2), conventional 2. 2), end 1. 1), final 1. 1), individual 1. 2), industrial 1. 1), а, loyal 1. 1), potential 2. 2), prospective 2. 2), rational 2. 1), reasonable 2. 1), representative 2. 2), n2, target 3. 1), ultimate 2. 2), n1
British consumers are paying much more than their counterparts in mainland Europe for a wide range of goods. — Британские потребители покупают многие товары по значительно более высокой цене, чем потребители материковой Европы.
Our consumers expect products which are not only delicious (and safe) but which have been produced fairly and ethically. — Наши потребители ожидают таких продуктов, которые не только вкусны и безопасны для здоровья, но еще и были произведены надлежащим образом и в согласии с этическими нормами.
An average consumer for heating in Turkey uses fuel wood at a rate of 0.75 m3 yr. — Среднестатистический потребитель отопления в Турции использует 0,75 м3 в год древесного топлива.
See:average consumer, conventional consumer, disadvantaged consumer, end consumer, end-consumer, fickle consumer, final consumer, green consumers, heat consumer, individual consumer, industrial consumer, interested consumer, intermediate consumer, loyal consumer, manipulated consumer, potential consumer, price-conscious consumer, price-sensitive consumer, prospective consumer, rational consumer, reasonable consumer, representative consumer, savvy consumer, target consumer, ultimate consumer, water consumer, consumer acceptance, consumer account, consumer activist, consumer advertisement, consumer advertising, consumer advisory board, consumer advisory council, consumer advocate, consumer affluence, consumer analysis, consumer anticipations, consumer appeal, consumer attitude, consumer audience, consumer awareness, consumer bank, consumer basket, consumer behaviour, consumer benefit, consumer boom, consumer brochure, consumer budget, consumer business, consumer buying decision, consumer capitalism, consumer choice, consumer clinic, consumer club, consumer commodities, consumer communications, consumer comparison, consumer complaint, consumer confidence, consumer container, consumer cooperation, consumer cooperative, consumer council, consumer credit, consumer culture, consumer debenture, consumer decision making, consumer deficit, consumer delivery, consumer demand, consumer diary, consumer discrimination, consumer durable product, consumer durables, consumer economics, consumer education, consumer effect, consumer electronics, consumer environment, consumer equilibrium, consumer evaluation, consumer expectations, consumer expenditure, consumer favour, consumer feedback, consumer finance company, consumer flow, consumer franchise, consumer fraud, consumer goods, consumer group, consumer guide, consumer habit, consumer impression, consumer income, consumer inertia, consumer information, consumer inquiry, consumer insurance, consumer interest, consumer interview, consumer items, consumer jury, consumer knowledge, consumer language, consumer law, consumer learnings, consumer lease, consumer leasing, consumer legislation, consumer lifestyle, consumer lines, consumer list, consumer loan, consumer lobby, consumer loyalty, consumer magazine, consumer market, consumer marketing, consumer motivation, consumer movement, consumer needs, consumer non-durables, consumer orientation, consumer pack, consumer panel, consumer patronage, consumer perception, consumer personality, consumer policy, consumer population, consumer practice, consumer preferences, consumer premium, consumer pressure, consumer price, consumer products, consumer profile, consumer promotion, consumer properties, consumer protection, consumer psychologist, consumer psychology, consumer publication, consumer purchase, consumer purchaser, consumer rating, consumer reaction, consumer relations, consumer report, consumer research, consumer resistance, consumer response, consumer rights, consumer sale, consumer sales, consumer satisfaction, consumer segment, consumer service, consumer services, consumer setting, consumer shopping, consumer society, consumer sophistication, consumer sovereignty, consumer spending, consumer spendings, consumer study, consumer surplus, consumer survey, consumer tastes, consumer trade practices, consumer trends, consumer use tests, consumer utility, consumer valuation, consumer value, consumer vulnerability, consumer warranty, consumer waste, consumer wealth, consumer welfare, consumer's account, consumers' attitude, consumer's choice, consumer's cooperative, consumer's demand, consumers expenditure, consumer's goods, consumer's indifference curve, consumers market, consumers' market, consumers' panel, consumer's point, consumers' preference, consumers' remedy, consumer's surplus, consumers' surplus, consumer's test, consumer's wants, cost to consumer, price to consumer COMBS: business to consumer, business-to-consumer, business-to-consumer firm, competition for the consumer's dollar, Consumer Credit Act 1974, Consumer Credit Protection Act, Consumer Goods Pricing Act, Consumer Magazine and Agri-Media Rates and Data, Consumer Product Safety Act, Consumer Products Warranties Act, Consumer Protection Act 1961, Consumer Protection Act 1971, Consumer Reports, Consumer Safety Act 1978, Department of Banking and Consumer Finance v. Clarke, Ethical Consumer, Farmer-to-Consumer Direct Marketing Act, Home Equity Loan Consumer Protection Act, Telephone Consumer Protection Act 1991, Uniform Consumer Credit Code, Australian Competition and Consumer Commission, Bureau of Consumer Protection, Consumer Bankers Association, consumer confidence, consumer expenditure2) биол., эк. прир. консумент (организм, который потребляет другие организмы; выделяют первичные, вторичные и третичные консументы)See:
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потребитель: лицо, которое в конечном итоге пользуется данным товаром или услугой (это не всегда покупатель).* * * -
12 capacity
1. n ёмкость, вместимость, объёмcapacity audience — переполненный зал; полный сбор
2. n литраж, рабочий объём цилиндра3. n способность4. n юр. правоспособность5. n умственные способности6. n компетенция7. n должность, качество; положениеofficial capacity — должностное положение, должность
8. n номинальная мощность; максимальная производительность9. n производственные мощности10. n электрическая ёмкостьpetrol capacity — ёмкость бензобаков; запас бензина
holding capacity — ёмкость, вместимость
11. n тех. предельные габариты обрабатываемого изделия12. n информ. вчт. объём, ёмкость13. n информ. вчт. разрядностьregister capacity — емкость регистра; разрядность регистра
14. n информ. вчт. пропускная способностьСинонимический ряд:1. contents (noun) contents; cubic contents; dimensions; measure; room; size; space; spread; volume2. degree (noun) degree; extent; limit3. position (noun) area; charge; function; office; position; post; province; responsibility; role; sphere4. potential (noun) ability; adequacy; aptitude; aptness; capability; competence; endowment; faculty; genius; might; potential; power; qualification; qualifiedness; strength5. reach (noun) compass; grasp; range; reach; scope6. status (noun) character; footing; place; quality; rank; situation; standing; state; station; statusАнтонимический ряд:inability; incapacity; incompetence; restriction; smallness -
13 segmentation
сущ.сегментация, сегментированиеа) марк. (разбиение совокупности всех потенциальных покупателей товара фирмы на четкие устойчивые группы (сегменты), у каждой из которых свои специфические требования к товару, а также отбор тех групп покупателей, с которыми фирма в дальнейшем будет работать)See:age and life-cycle segmentation, age segmentation, attitude segmentation, audience segmentation, behaviour segmentation, behavioural segmentation, behaviouristic segmentation, benefit segmentation, complete segmentation, concentrated segmentation, demographic segmentation, geodemographic segmentation, geographic segmentation, geographical segmentation, income segmentation, labour market segmentation, lifestyle segmentation, list segmentation, market segmentation, marketing segmentation, multiple segmentation, occasion segmentation, personality segmentation, product segmentation, psychographic segmentation, psychological segmentation, social segmentation, socioeconomic segmentation, user status segmentation, segmentation analysis, segmentation by behaviour, segmentation research, segmentation strategy, segmentation variable, segment 2) profiling 3), prioritizing, market potentialб) общ. (разделение чего-л. на сегменты, группы; напр., разделение пула ипотек на группы, имеющие одинаковые ценовые и др. характеристики)segmentation of the commercial loan portfolio by collateral type — сегментация портфеля коммерческих кредитов по типу обеспечения
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сегментация: 1) тенденция к сегментации финансовых рынков: появление все большего числа специализированных рынков, удовлетворяющих потребности конкретного круга экономических агентов; 2) разделение пула ипотек на группы, имеющие одинаковые ценовые и др. характеристики; 3) в анализе рынков: разделение населения на группы семей по доходам и др. характеристикам при подготовке списков рассылки прямой почтовой рекламы; см. geodemographic marketing.* * *’ -
14 G
1) Общая лексика: hum. сокр. Genetic, hum. сокр. Guanine, обозначение трубной цилиндрической резьбы стандартов BSPP/BSPF и JIS (PIPE THREAD -- British Standard Pipe Parallel и Japanese Industrial Standard Pipe Parallel), после нее идут (http://mdmetric.com/tech/thddat7.htm)2) Компьютерная техника: Graphics3) Биология: guanine4) Авиация: перегрузка5) Американизм: Grandstander, Granted, тысяча долларов (сокр. от grand)7) Военный термин: Galleons, General List, German, Germany, Grenade, Guts, garrison, gauge, general, glass, glider, gradient, grid, ground, group, guidance, gunner, gunnery, gyroscope, категория подготовки ЛС ВВС (ежегодно 12 учебных занятий без прохождения службы в армии), Giga (1 billion)8) Техника: G-force, Gibbs function, Gilbert, Greenwich time, Lande factor, electric conductance, gage, galvanometer, gamma, gas degeneracy, ghost, girder, gleyed horizon, glutamine, go on, grant line, ground swell, gyromagnetic ratio, mass velocity, osmotic coefficient, power generator, selsyn transmitter10) Математика: Graph13) Ветеринария: Gorilla14) Кино: Категория фильма a movie rating meaning a movie is appropriate for children of all ages (АБ)15) Металлургия: generator16) Музыка: нота соль, СОЛЬ (нота настройки)17) Оптика: giga-18) Сокращение: Civil aircraft marking (United Kingdom), Geiger counter, Gendarmerie (France), General audience, General audiences, Giga (billion), Golf (phonetic alphabet), Greenwich, Nerve agent (Chemical warfare), Time zone 97.5 E - 112.5 E (GMT -7), gallon, gauss, giga- (thousand million), government, grand, gravitation constant, gulf21) Сленг: гангстер (G for gangster), тысяча (G for grand), бандит22) Вычислительная техника: gate, General audiences (Movie rating), grin23) Нефть: Gibbs molar free energy or chemical potential, fluid gradient, gain, geometrical, geometrical fraction, geometrical multiplier, geothermal, geothermal gradient, grainstone, gravitational field strength, shear modulus, total gas in place, газ, газовый (gas)24) Генетика: глицин26) Банковское дело: гинея (английская золотая монета достоинством 21 шиллинг до введения десятичной системы; guinea)27) Транспорт: Grams29) СМИ: Glossary30) Деловая лексика: Goal31) Бурение: число Грасгофа (Grashof)33) Полимеры: Gauss, Geiger counter, Gibbs free energy34) Медицинская техника: Gauge (калибр иглы)35) Авиационная медицина: acceleration, единица ускорения, ускорение силы тяжести36) Расширение файла: Data chart (APPLAUSE)37) Энергосистемы: generation38) Имена и фамилии: Glenn39) Должность: Grandparent41) NYSE. Gillette Company42) Программное обеспечение: Gzip43) Международная торговля: Global -
15 g
1) Общая лексика: hum. сокр. Genetic, hum. сокр. Guanine, обозначение трубной цилиндрической резьбы стандартов BSPP/BSPF и JIS (PIPE THREAD -- British Standard Pipe Parallel и Japanese Industrial Standard Pipe Parallel), после нее идут (http://mdmetric.com/tech/thddat7.htm)2) Компьютерная техника: Graphics3) Биология: guanine4) Авиация: перегрузка5) Американизм: Grandstander, Granted, тысяча долларов (сокр. от grand)7) Военный термин: Galleons, General List, German, Germany, Grenade, Guts, garrison, gauge, general, glass, glider, gradient, grid, ground, group, guidance, gunner, gunnery, gyroscope, категория подготовки ЛС ВВС (ежегодно 12 учебных занятий без прохождения службы в армии), Giga (1 billion)8) Техника: G-force, Gibbs function, Gilbert, Greenwich time, Lande factor, electric conductance, gage, galvanometer, gamma, gas degeneracy, ghost, girder, gleyed horizon, glutamine, go on, grant line, ground swell, gyromagnetic ratio, mass velocity, osmotic coefficient, power generator, selsyn transmitter10) Математика: Graph13) Ветеринария: Gorilla14) Кино: Категория фильма a movie rating meaning a movie is appropriate for children of all ages (АБ)15) Металлургия: generator16) Музыка: нота соль, СОЛЬ (нота настройки)17) Оптика: giga-18) Сокращение: Civil aircraft marking (United Kingdom), Geiger counter, Gendarmerie (France), General audience, General audiences, Giga (billion), Golf (phonetic alphabet), Greenwich, Nerve agent (Chemical warfare), Time zone 97.5 E - 112.5 E (GMT -7), gallon, gauss, giga- (thousand million), government, grand, gravitation constant, gulf21) Сленг: гангстер (G for gangster), тысяча (G for grand), бандит22) Вычислительная техника: gate, General audiences (Movie rating), grin23) Нефть: Gibbs molar free energy or chemical potential, fluid gradient, gain, geometrical, geometrical fraction, geometrical multiplier, geothermal, geothermal gradient, grainstone, gravitational field strength, shear modulus, total gas in place, газ, газовый (gas)24) Генетика: глицин26) Банковское дело: гинея (английская золотая монета достоинством 21 шиллинг до введения десятичной системы; guinea)27) Транспорт: Grams29) СМИ: Glossary30) Деловая лексика: Goal31) Бурение: число Грасгофа (Grashof)33) Полимеры: Gauss, Geiger counter, Gibbs free energy34) Медицинская техника: Gauge (калибр иглы)35) Авиационная медицина: acceleration, единица ускорения, ускорение силы тяжести36) Расширение файла: Data chart (APPLAUSE)37) Энергосистемы: generation38) Имена и фамилии: Glenn39) Должность: Grandparent41) NYSE. Gillette Company42) Программное обеспечение: Gzip43) Международная торговля: Global
См. также в других словарях:
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potential — {{Roman}}I.{{/Roman}} noun ADJECTIVE ▪ considerable, enormous, great, high, huge, limitless, tremendous, vast ▪ full … Collocations dictionary
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